How Podmachine halved their podcast production costs and unlocked new revenue streams
Meet Ron Baetiong.
Tech Founder. Podcasting Entrepreneur. Podcast Network CEO. Podcast Production Agency Owner.
Ron Baetiong is a serial tech entrepreneur who founded Podcast Network Asia, the biggest podcast network in Southeast Asia, which produces over 300 podcasts as part of the high-quality on-demand audio content it offers its listeners.
Podcast Network Asia also has a podcast growth and editing service called Podmachine which handles the end-to-end podcast production process for over 100 independent podcasts.
Ron’s Story
After experiencing category-topping success with his podcast, Hustleshare Podcast, Ron actualized his vision of sharing this expertise and experience with other podcasters through the creation of his media-tech startup Podcast Network Asia.
And in feeling the acute pain of podcast management as a podcaster himself, he launched his Done-For-You podcast editing and growth SaaS platform, Podmachine.
Podmachine supports podcasters on end-to-end podcast production at a very affordable price.
Podmachine’s growing pains
As Podmachine grew, they hit a roadblock on how to serve their rapidly growing base of clients more efficiently while scaling their business.
Transcribing just one episode accurately and preparing show notes for it would take a Podmachine podcast editor 4-5 hours.
“This was creating operational pressure for the team, especially with our ambitious promise to have each podcast episode ready for publishing and release within 48 hours of the client submitting their request.”
When Ron (and the Podmachine team) met Capsho
The Podmachine and Capsho teams met at Podfest and Podcast Movement and bonded over their shared beliefs about the role of Artificial Intelligence in podcasting.
Instead of viewing Capsho as a threat to their team of podcast editors and copywriters, Podmachine saw Capsho as a cost-effective tool to drastically reduce the time the team was spending on creating transcripts and show notes scratch.
With nothing to lose, and at least 2-4 hours to gain per episode, the Podmachine team tried out Capsho and the rest, as they say, was history.
Podmachine’s Capsho experience in 2min
“Before Capsho, it used to take us 4-5 hours per episode just to do the transcripts. Now with Capsho, it takes us 30 minutes tops.
We get a much better product with better punctuation and Capsho also gets rid of the filler words for us!”
Jazel Castillo, Product Manager, Podcast Network Asia
“Partnering with Capsho has helped us upsell copywriting services to our audio editing clients.
We have also been able to create new revenue streams with services for a new avatar of clients.“
Ivy Barnachea, Head of Operations, Podcast Network Asia
“We do the dirty work our clients don’t want to do and give them 4 hours back for every episode.
Capsho does the dirty work that we don’t want to do and gives us back 2-3 hours per episode.
Capsho is the best in the business.”
Ron Baetiong, Founder & CEO of Podmachine & Podcast Network Asia
Connect with Ron & learn more about his team