How Adam went from 350 to 1700 downloads in a single month
Meet Adam Lamb.
Chef. Consultant. Coach. Culture Carrier. Podcast Host.
Adam Lamb is a professional chef with 30 years of successes, (and failures) which he leverages as the host of podcasts Chef Life Radio and Line Check for chefs who want to enjoy their career without sacrificing their life.
He is also a consultant, coach and mentor to the hospitality industry on the issues of mental health, wellness, addiction, culture, and building community.
One of Capsho’s earliest users, Adam saw immediate results with his episode download numbers increasing from 350 to 1700 which have since increased consistently. He also saw a dramatic increase in his email open rates and his social media engagement.
In the last 90 days, my reach on LinkedIn has grown by 1,000 percent
My email open rate was somewhere around 20 to 22%. When I started using Capsho’s subject lines, they jumped to 66%.
Adam’s Capsho Experience in 2 min
Adam’s Podcasting Story
Adam started Chef Life Radio with a deeper purpose to reach other chefs caught in the emotional trap of having a career they’re passionate about but stuck in a toxic work environment.
His podcast gives Adam the platform to mobilize a new breed of culinary professionals around his movement of the ‘New Kitchen Culture’.
He teaches them the leadership skills they need to prioritize community over cut-throat and heart over hustle.
As someone who is so inspired when creating content, Adam was left with the daunting task of trying to remember and synthesize the best parts when it came time to market that content.
In a way that did his content justice.
When Adam met Capsho
It was June 2022 and the Capsho team were eyeballs deep in our closed Beta program working closely with passionate podcasters getting feedback on what they wanted from an AI solution so we could build it.
One of these passionate podcasters - and one of our earliest and staunchest supporters - was Adam!
We had quite a few glitches in the early days (to say the least) and Adam’s early enthusiasm was met with a LOT of technical difficulty.
Nevertheless, he persisted and the results he got within the first few months were nothing short of amazing.
“I was very focused on producing quality content consistently and promoting it through TDE* AND using Capsho to its fullest potential..”
*TDE, short for Targeted Daily Engagement, is our friend Kevin Chemidlin’s framework for organic podcast growth.
We couldn’t agree with Adam more.
The role of software and especially AI is to augment you so that your expert content can be amplified on more platforms, NOT be the originator of your content.
For Adam, using Capsho to its fullest potential also meant experimenting with some of the content marketing outputs he wasn’t sure about.
Adam emails his list regularly but when he started using Capsho, engagement had been a little bit stagnant.
The email subject lines Capsho created weren’t necessarily the direction he would normally take but putting on a firm growth mindset, Adam decided to try it.
The result?
“My email open rate was somewhere around 20 to 22%. When I started using Capsho’s subject lines, they jumped to 66%.”
The lesson here is that content marketing is equal parts art and science. It requires an open mind and an iterative approach. And AI is here to give you options to iterate with.
With the time that Capsho saved him and the mental capacity it freed, Adam was able to take further advantage of LinkedIn Creator Mode and focus more on his second show using LinkedIn Live.
