How Jerry cracked the Top 1% on Apple Podcasts
Meet Jerry Dugan.
Leadership Expert. Dad & Husband. Military Vet. Podcast Host.
Jerry Dugan is a TEDx Speaker, consultant, author, and Host of Beyond The Rut Podcast.
As a busy dad and entrepreneur, Jerry had a longstanding but stagnant podcast. Creating inspired content for the pod was never the issue.
Jerry’s main challenge had remained the same from the beginning: finding the time and capacity to market his show.
When Jerry met Capsho
Knowing firsthand Jerry’s struggle, his good friend and Co-Founder of Podcast Movement, Jared Easley introduced Jerry to Deirdre.
And the rest, as they say, is history.
Jerry saw immediate value after using Capsho with an old episode of Beyond The Rut that only had 13 downloads in 4 years.
It 5Xd to 68 downloads in 1 month just from updating his title and description. And organically grew to 114 downloads in 6 months.
“Now, in just the last eight to ten months, I've seen a 28% increase in the downloads per episode in the first 30 days.”
Jerry has since diligently invested in his podcast and maximized the use of Capsho to become a content marketing master.
From using the quotes Capsho pulls into quote cards for social media and changing up his episode titles regularly with the ones Capsho suggests, to emailing his list regularly and keeping his podcast website up to date with powerful summaries and resources.
“I went from sending one email out every two to three months to consistently getting at least one out every week. My open rate before all this was around 20% to 25%. It is now around 40% and I actually get clickthroughs!”
A Published Author.
Jerry also set himself up to consistently publish a weekly newsletter to his professional network on LinkedIn.
And he finally fulfilled a lifelong goal and bucket list item: to become a published author.
“The biggest game changer has been the ability to use Capsho for everything from my show notes, to repurposing the episodes into blog content, LinkedIn articles, social media posts.
All of these things, which would take me forever to figure out.”
At Capsho, we know having access to the software is just one part of the content marketing puzzle.
It means nothing without strategy and implementation.
Jerry’s growth has also come from his ability to take full advantage of his Capshovian perks like content strategy training, community accountability, and dedicated Hot Seats to hone his messaging.
Connect with Jerry
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If you want to save time AND unlock the energy & bandwidth to drive consistent podcast and business growth, let Capsho help you become the marketer of your dreams.
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