for podcasters
Your entire podcast team, and the company it works in.
CapshoHQ is one company you own, opened by one key - and for podcasters, the front door is the show desk. Sonny works the episode before you record, and packages it after. Buy it for the show, and the rest of the company comes with it.
$379 · one-time payment · yours for life
the second job
Nobody signs up to be their own producer.
Podcast prep is its own second job: the guest to chase, the audio to clean, the show notes due at midnight because the RSS feed is the only deadline that's real. You started the show to talk to people - not to spend Sunday exporting chapters.
And you've tried asking the AI for help. But it doesn't know your show - not the format, not the audience, not how you sound. Every session starts with explaining it all again, and the drafts come back sounding like everyone's podcast except yours.
Both sides of the record button
Makes the podcast itself better, then gets it out the door.
Sonny works before the recording - the next episode idea, guest research, outreach drafted in your voice, interview questions ready to go - and then again after it: the episode kit, and the clips, posts and newsletter angle pulled out of what you actually said.
It runs locally inside Claude Code, inside CapshoHQ - one payment, one key, not a subscription. The same key opens Strategy and Build, and nothing in either is a preview.
See how the install works →Channel 01 / pre-production
"What's my next episode?" → the angle, the guest, the outreach, and interview questions worth asking.
Channel 02 / post-production
"That's it recorded" → the episode kit, plus the clips, posts and newsletter angle pulled out of what you actually said.
buy for the show, stay for the company
The rest of the company comes with it.
The same key that opens the production desk opens every other room in the HQ. Capsho Build makes the things you keep meaning to make - the website refresh, the guest-booking page, the listener community you've been sketching - built around your show and handed to you done.
And because every room draws on the same memory of your business, the site sounds like the show, the emails sound like you, and nothing has to be explained twice.
Decide what to do
Settled - and written down so it stays settled.
The decision you keep going round on. Margo pressure-tests it, tells you when you're kidding yourself, sets the price, and builds the quarter. Robin catches every idea before it evaporates and rebuilds the ones worth keeping.
In this room
- MargoStrategist · allergic to flattery
- RobinIdeas · catches them before they die
Every ruling gets filed by how much weight it can hold.
Most advice arrives as one undifferentiated pile of opinion. Margo files a decision by how sure it actually is, and the record keeps the difference - so in six months you know which calls were settled, which were bets, and which were things nobody ever checked.
LAW
Settled, and it stays settled
The heaviest thing on the board. Margo won't quietly relitigate it next month, and neither will anyone else.
BET
A call made on incomplete information
Filed as a bet on purpose, with the thing that would make it wrong written down beside it.
ASSUMPTION
Believed, never checked, carries a review date
The dangerous kind - the ones a business runs on for two years without noticing nobody ever tested them.
OPEN
A question, not a ruling
Sits in the record as unfinished rather than being rounded up into a decision you never actually made.
SUPERSEDED
Struck through, and kept
Never deleted. You can always read what you used to think and what changed your mind.
Get found, get bought
The biggest room in the building. It still opens by telling you no.
Nico finds the leak before he prescribes anything: the page nobody converts on, the channel you keep being told to join, the launch you've got three weeks to run. The list belongs to Ellis, down to the unsubscribe link nobody checks until it's wrong. And Sonny works the show either side of the record button, a podcast being the marketing channel that takes more work than all the others put together. In your voice, not a marketer's.
In this room
- NicoMarketer · allergic to the median
- EllisEmail · thinks in months
- SonnyShowrunner · stops at the record button
Twenty-two jobs, and the first one is the one you didn't ask for.
Ask for a social calendar and you might get told the calendar isn't the problem - the page they land on is. That's the point of having a marketer rather than a content tool.
01
Checkup
Finds the biggest leak before prescribing anything.
02
Convert
The page people land on and leave without buying.
03
Attract
Getting found - in search, and in what the AI assistants say about you.
04
Voice
Learns how you actually write, so nothing goes out sounding like a marketer.
05
Content
What to write about, and the draft, in that voice.
06
Scout
Whether that platform everyone keeps telling you to join is worth it.
07
Launch
The three weeks before a launch, planned and run.
08
Measure
Whether any of it worked, honestly, including when it didn't.
A list doesn't die. It goes quiet, and nobody notices for months.
Ellis thinks in months, and in one person's inbox: what they get on day one, day nine and day ninety, and whether it adds up to anything. She also holds the last check before a send, which is where the expensive mistakes live.
01
Lifecycle
The welcome, the onboarding, the nudge on day nine. The emails that send themselves.
02
Send
One broadcast, checked before it goes: the segment, the links, the merge fields, the unsubscribe.
03
List health
Whether you're landing in the inbox or the promotions tab, and what's putting you there.
04
Rescue
The failed card, the cancellation, the win-back. Money you already earned.
And the show, because a podcast is marketing that takes a week.
Sonny is the third desk in this room. He works either side of the record button and he is the reason the marketing here doesn't start from a blank page - it starts from what you already said out loud.
the price
One payment. Nobody's key opens more than yours.
$379
once - yours for life
$379 once. Not a subscription, not a seat, not a plan you get moved off. Every key opens all three rooms, so there's no bigger version to buy later. Nothing here is priced per month except Belong, which is a different thing entirely and optional.
Thirty days, full refund once you have installed it and given it a go. You keep everything we built.
We're not going to tell you the price goes up on Friday, and there's no cohort window - we don't do those. If the price ever changes, it'll be because what you get changed, and we'll say which part.
The moment you buy.
- 1Pay once. $379.
- 2Your key and the download arrive by email. Unzip it, open Claude Code, and paste the one prompt inside
START HERE.txt- the team installs itself and says what happened at each step. - 3Every room you open sets itself up in its own folder on your machine, ready to use.
Stripe checkout. Your key and download arrive by email.
What becomes yours
One payment
- The crew
All nine.
Eight specialists across Strategy, Build and Marketing, and Monty on the door to point you at the right one. Nothing here is sold separately, and nothing in it is a preview or a waitlist.
- Where they live
On your machine.
They install into your own folders as ordinary files you can open, move and back up. Your files stay on your disk, not on our servers. We never see your business's data.
- What runs them
The Claude subscription you already pay for.
We take no cut of it, we meter nothing, and there is no per-use cost sitting between you and using them as much as you like.
- For how long
Yours.
Every key gets every update as it ships. Nothing you build here gets sunset, repriced, or roadmapped away from under you.
- Price
$379, once.
Not a subscription, not a seat, not a plan you get moved off. Every key opens all three rooms, so there is no bigger version to buy later.
before you buy
Questions podcasters ask first.
Does Podcast work for solo episodes, or just interviews?
Both. Tell it once what's different about a solo episode versus a guest one, and it remembers - skip the guest research and outreach steps, keep everything else.
What do I need ready before I start?
Nothing, if you're just getting started. The guest research and episode-idea work can begin before you've recorded anything. Once you do have a recording, the audio and notes pick it up from there.
Do I need my own Claude subscription?
Yes. Nothing here is its own AI - every room in CapshoHQ runs on Claude Code, on the Anthropic subscription you already pay for - about $20 a month, to them, not to us. If you don't have it yet, you'll need it; Capsho doesn't replace that cost, it uses it.
Is this another subscription?
No. CapshoHQ is one payment, once - yours for life. All three rooms - Strategy, Build and Marketing, where your showrunner sits - are files on your machine, opened by your key. No monthly bill, no login, nothing recurring.
Buy it for the show. Keep it for the company.
The guest is found, the audio comes back clean, the episode kit is paste-ready - and the same key opens every other room in the HQ. In your voice, one CapshoHQ payment, yours for life.
Whatever you build here is yours.
export / install
You don't install it. You ask for it.
CapshoHQ runs locally inside Claude Code, opened by your CAP- key. $379 - one payment, yours for life, every room. Pay once and your key and download arrive by email. Unzip the download, open Claude Code, and paste the one prompt inside START HERE.txt - it installs the team and says what happened at each step.
in your own voice · runs on your machine · one payment
