$379 once - yours for life
You're one person. This is the rest of your team.
The app you keep meaning to build. The website you've been meaning to update. The next episode you haven't started prepping. The newsletter that's three weeks overdue.
- MontyChief of staff
- MargoStrategist
- RobinIdeas
- TheoBuilder
- QuinnDesigner
- RemyData
- NicoMarketer
- EllisEmail
- SonnyShowrunner
Thirty days, full refund, no questions. You keep everything we built.
the tool stack
Every one of those jobs is waiting on a different tool.
The app or the page you've been meaning to build is still in the drawer - not because the idea's bad, but because building it always meant depending on a freelancer who went quiet, a template you had to bend to fit, or an AI that stalled three screens in and couldn't say why.
The one-off build is half of it. The workflows that repeat every week don't get any easier just because you've done them before. Podcast prep is its own second job: the guest to chase, the audio to clean, the show notes due at midnight because the RSS feed is the only deadline that's real. And the social posts need refilling again, same as last week, whether you've got something to say or not.
It's not six problems. It's one problem, wearing six different logins.
the one key
One key. Every room already knows your business.
CapshoHQ is one thing you own, opened by one key. Claude, the subscription you already pay for, keeps doing what it does. What becomes yours is the part that knows you: your voice, your standards, your workflows, the memory of your business, installed once and remembered everywhere.
Open Build, and it already knows how you like things designed, and how you want the backend wired up - the database, the logins, the client experience underneath it.
Say a word about the show and Sonny already knows it - not just the topic, but who you have on, how you like an episode packaged, and the tone it should sound like.
No re-explaining, because nothing forgot in between.
Accepted, built, handed over
The app, site, or tool you keep sketching. Made, and handed to you done.
Describe it once, in plain language - an idea, a rough brief, or something you already run that needs work. Capsho Build works out what kind of job it is, brings in the right specialist, and builds. It comes back designed, built, tested, and handed over - not a folder of code you now have to figure out.
A landing page for the new offer. A client portal. The internal tool that replaces the spreadsheet. A checkout flow. The booking system you keep patching together. The dashboard you keep asking for. The SaaS platform you've been meaning to launch. A mobile app for your customers.
Written isn't built. Built and tested is.
Most AI stops when the code is written and calls that finished. Capsho Build doesn't close a job there. Nothing is done until it passes the done gate - anything that can't be verified gets said out loud, not glossed over.
[01]
Does it do what you asked
[02]
Was every screen looked at
[03]
Does it work on a phone
[04]
Is it safe to put in front of people
[05]
Was it tested
[06]
Does it actually run
[07]
Is the written record current
[08]
Was it handed over properly
You can see exactly what was asked, decided, and checked.
Every substantial build keeps a small folder of plain files on your machine - what you asked for in your own words, what “done” was agreed to mean, and what was verified along the way. Not busywork, and not a dashboard you have to babysit - the honest record underneath the work.
- 00-build-brief.md
- 01-acceptance-criteria.md
- 02-architecture-decisions.md
- 03-design-brief.md
- 04-implementation-plan.md
- 04a-task-plan.md
- 05-verification-report.md
- 06-deployment-handoff.md
- 07-findings.md
You don't hire a developer. You get a whole shop.
Three people with fifteen distinct jobs between them, from the first sketch to the thing being live - and the fixing afterwards. You never have to know who to ask: describe what you need, and the front desk brings in the right one.
New things and changes to things you already run - planned, built, tested, put live, and fixed when they break. He tells you what went wrong in plain words.
Real branding, one standout page, and the journeys in between - made distinct and yours, not the default AI dress.
Answers questions your database can answer, and changes it carefully when it needs changing - with a backup and one yes first.
A whole shop, not one generalist. And it remembers this build, so the next one starts further ahead.
Decide what to do
Settled - and written down so it stays settled.
The decision you keep going round on. Margo pressure-tests it, tells you when you're kidding yourself, sets the price, and builds the quarter. Robin catches every idea before it evaporates and rebuilds the ones worth keeping.
In this room
- MargoStrategist · allergic to flattery
- RobinIdeas · catches them before they die
Every ruling gets filed by how much weight it can hold.
Most advice arrives as one undifferentiated pile of opinion. Margo files a decision by how sure it actually is, and the record keeps the difference - so in six months you know which calls were settled, which were bets, and which were things nobody ever checked.
LAW
Settled, and it stays settled
The heaviest thing on the board. Margo won't quietly relitigate it next month, and neither will anyone else.
BET
A call made on incomplete information
Filed as a bet on purpose, with the thing that would make it wrong written down beside it.
ASSUMPTION
Believed, never checked, carries a review date
The dangerous kind - the ones a business runs on for two years without noticing nobody ever tested them.
OPEN
A question, not a ruling
Sits in the record as unfinished rather than being rounded up into a decision you never actually made.
SUPERSEDED
Struck through, and kept
Never deleted. You can always read what you used to think and what changed your mind.
Get found, get bought
The biggest room in the building. It still opens by telling you no.
Nico finds the leak before he prescribes anything: the page nobody converts on, the channel you keep being told to join, the launch you've got three weeks to run. The list belongs to Ellis, down to the unsubscribe link nobody checks until it's wrong. And Sonny works the show either side of the record button, a podcast being the marketing channel that takes more work than all the others put together. In your voice, not a marketer's.
In this room
- NicoMarketer · allergic to the median
- EllisEmail · thinks in months
- SonnyShowrunner · stops at the record button
Twenty-two jobs, and the first one is the one you didn't ask for.
Ask for a social calendar and you might get told the calendar isn't the problem - the page they land on is. That's the point of having a marketer rather than a content tool.
01
Checkup
Finds the biggest leak before prescribing anything.
02
Convert
The page people land on and leave without buying.
03
Attract
Getting found - in search, and in what the AI assistants say about you.
04
Voice
Learns how you actually write, so nothing goes out sounding like a marketer.
05
Content
What to write about, and the draft, in that voice.
06
Scout
Whether that platform everyone keeps telling you to join is worth it.
07
Launch
The three weeks before a launch, planned and run.
08
Measure
Whether any of it worked, honestly, including when it didn't.
A list doesn't die. It goes quiet, and nobody notices for months.
Ellis thinks in months, and in one person's inbox: what they get on day one, day nine and day ninety, and whether it adds up to anything. She also holds the last check before a send, which is where the expensive mistakes live.
01
Lifecycle
The welcome, the onboarding, the nudge on day nine. The emails that send themselves.
02
Send
One broadcast, checked before it goes: the segment, the links, the merge fields, the unsubscribe.
03
List health
Whether you're landing in the inbox or the promotions tab, and what's putting you there.
04
Rescue
The failed card, the cancellation, the win-back. Money you already earned.
And the show, because a podcast is marketing that takes a week.
Sonny is the third desk in this room. He works either side of the record button and he is the reason the marketing here doesn't start from a blank page - it starts from what you already said out loud.
Both sides of the record button
Makes the podcast itself better, then gets it out the door.
Sonny works before the recording - the next episode idea, guest research, outreach drafted in your voice, interview questions ready to go - and then again after it: the episode kit, and the clips, posts and newsletter angle pulled out of what you actually said.
It runs locally inside Claude Code, inside CapshoHQ - one payment, one key, not a subscription. The same key opens Strategy and Build, and nothing in either is a preview.
See how the install works →Channel 01 / pre-production
"What's my next episode?" → the angle, the guest, the outreach, and interview questions worth asking.
Channel 02 / post-production
"That's it recorded" → the episode kit, plus the clips, posts and newsletter angle pulled out of what you actually said.
One showrunner, both sides of the record button. Neither half forgets what the other one did.
no fine print
Nothing here can be switched off behind you.
You already pay for a stack of subscriptions each month. CapshoHQ isn't one more of them. It's one payment, and then it's a set of files on your machine. Yours.
It runs on the AI you already pay for. Claude does the work. CapshoHQ is the part that's yours. Nothing to rip out, nothing to migrate. And that goes for the output too: the app Build ships, the site, the episodes are yours to keep, host anywhere, or sell.
- The specialists are files on your machine. You can open them, move them, back them up.
- Your files live on your machine, not on our servers. We never see your business's data.
- You keep them if you cancel Belong, the $97-a-month membership. It's optional, it's separate, and the specialists stay yours either way.
- The AI you already pay for is untouched. Claude works exactly as it did.
- The memory compounds. Every week it knows your business a little better.
in your voice · on your machine · one payment
from Ash
Why it's built to be owned.
I'm Ash. Half of the husband-and-wife team behind Capsho.
We built the first AI tool podcasters had. Then we sunset it ourselves, rather than keep patching it.
That experience is the whole design brief here.
A subscription can be redesigned under you, repriced over you, or switched off behind you.
Files on your machine can't be.
Not even by us.
Cheers,
Ash
the price
One payment. Nobody's key opens more than yours.
$379 once. Not a subscription, not a seat, not a plan you get moved off. Every key opens all three rooms, so there's no bigger version to buy later. Nothing here is priced per month except Belong, which is a different thing entirely and optional.
Thirty days, full refund, no questions. You keep everything we built.
We're not going to tell you the price goes up on Friday, and there's no cohort window - we don't do those. If the price ever changes, it'll be because what you get changed, and we'll say which part.
What becomes yours
One payment
- The crew
All nine.
Eight specialists across Strategy, Build and Marketing, and Monty on the door to point you at the right one. Nothing here is sold separately, and nothing in it is a preview or a waitlist.
- Where they live
On your machine.
They install into your own folders as ordinary files you can open, move and back up. Your files stay on your disk, not on our servers. We never see your business's data.
- What runs them
The Claude subscription you already pay for.
We take no cut of it, we meter nothing, and there is no per-use cost sitting between you and using them as much as you like.
- For how long
Yours.
Every key gets every update as it ships. Nothing you build here gets sunset, repriced, or roadmapped away from under you.
- Price
$379, once.
Not a subscription, not a seat, not a plan you get moved off. Every key opens all three rooms, so there is no bigger version to buy later.
The moment you buy.
- 1Pay once. $379.
- 2Your key and the download arrive by email. Unzip it, open Claude Code, and paste the one prompt inside
START HERE.txt- the team installs itself and says what happened at each step. - 3Every room you open sets itself up in its own folder on your machine, ready to use.
Stripe checkout. Your key and download arrive by email.
before you buy
Questions people ask first.
Money, and what actually recurs
Is this another subscription?
No. CapshoHQ is $379, one payment, yours for life. All three rooms are files on your machine, opened by your key. No monthly bill, nothing recurring. Belong, the membership, is the one optional thing that does recur - and it never gates a room you own.
So what's actually recurring?
Your Claude subscription, which you already pay Anthropic for and we don't take a cut of. Belong, if you join it - $97 a month, optional, cancel whenever. And if Build ships you something with real users, its standard hosting once you're past the free tiers. CapshoHQ itself never recurs.
What does it run on?
Claude Code, on the Anthropic subscription you already pay for - about $20 a month, to them, not to us. CapshoHQ installs into it and uses it to do the work. Whatever you build here is yours.
What will it cost to run what Build makes, once it's live?
Build itself is a one-time payment. What the finished thing costs to run depends on what it is - a simple site can sit on free tiers, and often does. An app with real users and payments usually needs a little standard infrastructure: typically Vercel for hosting (their paid tier starts around $20/mo) and Supabase for the database (around $25/mo), with GitHub free for the code, on top of the Claude Code subscription you already have. Call it $45/mo once you're past the free tiers. Those accounts are all yours - we don't host your product and charge you to keep it alive.
Starting
Do I need to be technical?
No. From the moment it's set up you just talk, and the setup itself is one paste: your download comes with a file called START HERE.txt, and you paste what's inside into Claude Code. It finds the folder, checks your machine, installs the team, and tells you in plain words what happened at each step. If anything snags, you're already talking to the thing that can fix it.
I don't use Claude Code yet. Can I still buy this?
Yes - but don't start with the purchase. CapshoHQ installs into Claude Code, so that has to be running on your machine first. The free guide gets you there: Claude Code installed and one real job of yours done, in an afternoon. No card, and nothing of ours to install. If that afternoon works for you, buy the company. If it doesn't, you found out free.
Is anything here a preview or a waitlist?
No, and that's deliberate. All three rooms - Strategy, Build and Marketing - are finished and staffed, nine people between them, and your key opens every one of them on day one. If we ever do ship something early, it'll say so in those words.
What do I need ready before Sonny is any use to me?
Nothing, if you're just getting started. The guest research and episode-idea work can begin before you've recorded anything. Once you do have a recording, the audio and notes pick it up from there.
How this is different
What happens if Claude changes, or something better comes along?
CapshoHQ is plain text files on your machine: the skills, your voice, the memory of your business. Claude Code is where they work today. If it changed tomorrow, you would still have every file and everything the team has learned about your business, on your own disk, readable by you and by whatever you use next. What you own doesn't depend on anyone's roadmap. Including ours.
How is Capsho Build different from Replit, Lovable, or Base44?
Those build your app on their cloud - their servers, their database, their subscription. The running thing lives on their plan; stop paying and your product stops being live. Capsho Build builds on your machine: the files are yours to move, host anywhere, or sell, and there's no monthly bill keeping your own product alive. You pay for the AI; you own what it builds.
How is this different from asking ChatGPT to build something?
A chat writes code and stops. Build doesn't finish at “the code was written” - it runs a real design-build-test-handover process, keeps an honest record of what was decided and checked, and gives you a whole shop of specialists instead of one generalist guessing.
The rooms in practice
Can I really sell what Capsho Build makes?
Yes. What Build makes is yours to use or to sell as your own product. It's not a rented template with someone else's terms attached.
What if what Build makes breaks later?
You say what's wrong; Theo reproduces it, traces it to the actual cause rather than patching where the error showed up, and tells you what went wrong in plain words. And nothing was called “done” in the first place until it passed the done gate - written, tested, and verified.
Does the podcast side work for solo episodes, or just interviews?
Both. Tell Sonny once what's different about a solo episode versus a guest one, and he remembers - skip the guest research and outreach steps, keep everything else.
There used to be a Podcast room. Where did it go?
Into Marketing, where it always belonged - a show is how you get found, it's just the version of that which takes a week. Sonny sits at the third desk in that room now, next to Nico and Ellis, with all ten of his jobs intact. Nothing was removed, repriced or put behind a second purchase. Your key opens it exactly as before.
Didn't Capsho used to also write my social posts and newsletter?
That work lives in the Marketing room now. Nico has the content plan and the drafting in your voice, Ellis has anything that goes out by email, and Sonny pulls clips, posts and a newsletter angle straight out of an episode - so the promotion around a show starts from what you actually said in it.
You're still one person. Everything else changed.
The thing you keep meaning to build finally gets made, the guest is found, and the episode goes out with its notes, clips and posts already done.
Thirty days, full refund, no questions. You keep everything we built.
Whatever you build here is yours.
Export / install
You don't install it. You ask for it.
CapshoHQ runs locally inside Claude Code, opened by your CAP- key. Pay once and your key and download arrive by email. Unzip the download, open Claude Code, and paste the one prompt inside START HERE.txt - it finds the folder, checks your machine, installs the team, and says what happened at each step.
- License
- One payment
- Storage
- Your machine
What's in the download
“You don't install this. You ask for it.”
One prompt, pasted into Claude Code. It installs the team and reports each step in plain words. Takes a couple of minutes, and you only do it once.
In your own voice · runs on your machine · one payment
