Build whatever your business needs
on the Claude you already pay for.
The custom app. The website. The podcast pipeline. The workflows that run your week. CapshoHQ turns your Claude Code into the team that builds them, and it remembers your business while it does.
One key, one payment of $379 - yours for life, and everything it builds is yours too.
Choose your way in
3 paths- 01StartGet the free guideBy this afternoon: a page of yours, live on the internet, built by talking to Claude Code. The whole guide is free on the page - no email, no card.
- 02OwnSee CapshoHQThe app. The website. The podcast. The workflows. Built in your voice, never explained twice. $379, once - yours for life.
- 03BelongJoin BelongNever build alone again. A room of owners and the founder on call - plus a hackathon day every month, where something of yours actually ships. $97 a month, cancel whenever.
Like what? You're standing in one.
This whole site - the windows, the arcade, the trash - was built this way. So were Perkeroo, Tuulie and Do The Thing: all real, all live right now.
And you've probably already tried. Opened Claude, described the thing, got back something perfectly fine that had never met your business.
That wasn't Claude failing. That was Claude working blind.
The treadmill
You explain your business to a stranger every morning.
You open a fresh chat and start over: what you do, who it's for, how you sound. You typed all of that in last week, too. The chat that heard it is already gone.
Before you even ask the real thing, you set the scene: “you're on my board as a CMO.” Every session, the same casting call - reminding it who it's supposed to be before it can be any use to you at all. And even then, the draft that comes back is clean, competent, and could be anyone's business.
So you go hunting for the prompt that worked last time - the one that got the tone right - buried in a note, a doc, a thread titled “prompts that actually work.” It worked once, on an email that mattered. Same prompt, same words, tried again a few weeks later. Flat.
That's the Prompt Lottery. You've been playing it with your business.
Meanwhile, the apps you pay for never learn.
The chat isn't the only thing that forgets you. Look at the subscriptions underneath your business - the scheduler, the design tool, the email platform, the site builder. Every one of them starts from zero, every time. None of them knows what you sell or how you sound.
You're paying, every month, for software that treats you like a stranger. And next month, none of it will know you any better.
The memory
Own the part that knows you.
Claude stays Claude. The tool you already pay for keeps doing what it does. Nothing to rip out, nothing to migrate.
With Capsho, what becomes yours is CapshoHQ: the skills and the memory of your business, your voice included. Files on your machine.
That memory isn't a chat history. It's three folders with jobs, and they're why the work comes out already knowing you.
The Brain holds what's true: your customers, your numbers, your voice, and every decision with the reason it was made. The Library holds what's finished. The Desk holds what's in flight.
Most AI setups
Desk
Endless activity. None of it findable tomorrow.
Library
Some output kept. The rest gets made twice.
Brain
Written once. Never corrected.
CapshoHQ
Desk - what's in flight
One file per live thread. Never treated as fact.
Library - what got finished
Dated and findable. Nothing gets made twice.
Brain - what is true
Read before anything happens. Maintained, not just written.
Most setups are the left one: a pile of chats and drafts balancing on a Brain that was written once, in a rush, and never corrected. The work on top can't come out better than the base it stands on.
Ours is the right way up. The whole company reads one maintained Brain, so a correction lands once and everyone acts on it. Nobody has to be told, and nobody has to remember.
That's the difference between a team and eight good prompts.
The loop, run for real
A Brain only counts if something maintains it. Ours re-reads its own sources and corrects itself.
When a conclusion changes, the old reading stays struck through rather than deleted: a business that quietly edits its own record can't be checked.
We bring the craft. You bring how you work. No new system to learn - you just talk.
The specialists keep growing, remembering a little more every week - worth more to your business the longer you own them.
the company
One key. Every room.
One purchase installs a team, not a toolbar: the people who decide what's worth doing, the shop that builds it, and the room that gets people to it - the marketer, the one who owns your list, and your showrunner. Three rooms, all drawing on the same memory of your business. Monty's on the door if you're not sure who you need.
One-time payment · yours for life$379 · never a subscription
CapshoHQ
One key. Every room opens.
Pay once and the whole company is yours for life. Eight specialists across three rooms, with Monty on the door, all at their desks today.
Capsho Strategy
Decide what to do / Margo and Robin
The decision you keep going round on. Margo pressure-tests it, tells you when you're kidding yourself, sets the price, and builds the quarter. Robin catches every idea before it evaporates and rebuilds the ones worth keeping.
Capsho Build
Design and build / Theo, Quinn and Remy
The thing you keep sketching and never finishing. Theo plans it, builds it and puts it live. Quinn makes it look like you instead of like a template. Remy handles anything database-shaped. Not a template - made, and handed to you done.
Capsho Marketing
Get found, get bought / Nico, Ellis and Sonny
Nico finds the leak before he prescribes anything: the page nobody converts on, the channel you keep being told to join, the launch you've got three weeks to run. The list belongs to Ellis, down to the unsubscribe link nobody checks until it's wrong. And Sonny works the show either side of the record button, a podcast being the marketing channel that takes more work than all the others put together. In your voice, not a marketer's.
Haven't got Claude Code running yet? Start with the free guide. None of this does anything until that part works.
before any of it
You need Claude Code running first. Most people never get that far.
Everything above lives inside Claude Code - Anthropic's app, not ours. If it isn't on your machine, CapshoHQ has nowhere to be, and buying it would be buying furniture for a house you haven't got.
So the first thing we made is free and has nothing of ours in it: a guide that gets Claude Code running and puts it to work on one real job of yours the same afternoon. You'll know within an hour whether any of this is for you - which is a cheaper way to find out than buying something first.
Why give it away? Because the setup isn't what we're good at and it isn't what we sell. The company that runs inside it is. If the guide is all you ever take from us, fine - it still did its job.
How it's priced
One number to own it. Everything else here is optional.
01 / 03
Free
The Claude Code guide.
$0 - and no software in it
Five lessons, one afternoon: point Claude Code at your own files, ask your own numbers a question, and put a real page of yours on the internet. Not a trial of ours - there's no software of ours in it at all.
Get the guide →02 / 03
Own
CapshoHQ.
$379 once - yours for life
One key opens every room. Pay once. It's yours.
- Capsho Strategy - Margo and Robin
- Capsho Build - Theo, Quinn and Remy
- Capsho Marketing - Nico, Ellis and Sonny
03 / 03
Belong
The people.
$97 a month
A room of owners and the founder on call, plus a hackathon day every month where you actually ship. The only thing here that's ever a subscription, and it never gates the product - you can own everything without it. Founding members lock their rate for life, and the room opens with them.
See Belong →$379 once, yours for life. No seats, and no upgrade path we quietly move you onto later. Roughly what you're paying each month for the stack you're about to cancel.
The AI isn't going anywhere, and you'll keep paying for it. Fine. But the part that knows your business, sounds like you, and sharpens every week? That part you can own. We built the first AI tool podcasters had, then sunset it ourselves rather than keep patching it. That's why this is built to be owned.
Whatever you build here is yours.
