Marketing
The Honey Trap Method: Free Video Training
The full Honey Trap Method, taught free on video - the complete system for turning one regular piece of content into a steady stream of leads, in short lessons you can work through at your own pace. No gate, no sign-up. Just the training.
Prefer to read? Start with the written overview, or go deeper on the Content Event and your Bridge Funnel.
14 free lessonsWith Deirdre Tshien
Start here
The Strategy
Part 1
Your Content Event
The UnLive Event Blueprint
What the UnLive approach is, and why pre-recording a "live" gives you the reach of going live without the pressure of being live.
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The UnLive Event Workflow
The step-by-step workflow for actually producing an UnLive event, start to finish.
Watch on YouTube (opens on YouTube in a new tab)Part 2
Your Bridge Funnel
The Bridge Funnel
The menu of ways to turn a listener into a lead, and how to pick the one that fits your offer and your bandwidth.
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The Evergreen Lead Magnet
How to build a lead magnet that keeps working long after you publish it.
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Creating a Checklist Lead Magnet
A fast, specific lead magnet you can make in an afternoon: the checklist.
Watch on YouTube (opens on YouTube in a new tab)Part 3
Push Content
Say Me Posts
The post that makes your offer plainly and gets the right people to raise their hand.
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Why Posts
The post about why you made this, that deepens trust before the ask.
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BTS Posts
The behind-the-scenes post that makes you human and keeps the conversation going.
Watch on YouTube (opens on YouTube in a new tab)Part 4
Pull Content
Awareness Posts
The post that gets your audience to notice a problem and engage with it.
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Tip Posts
The post that builds your authority by teaching something genuinely useful.
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Community Posts
The post that creates a sense of belonging for your audience.
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Action Posts
The post that invites your audience to take the next step with you.
Watch on YouTube (opens on YouTube in a new tab)Bonus
Grow Your Reach
Start with Lesson 01, get your Content Event steady, then add one part at a time. You don’t need all five in place to see results - you need the first one working before the next one matters.
