Podcast guesting: it's not just a buzzword, it's a powerful strategy that has more benefits than meets the eye. As entrepreneurs, we're always on the lookout for effective ways to reach our ideal audience and build our brand. Well, podcast guesting might just be the golden ticket you've been searching for.
I recently had the pleasure of chatting with Alex Sanfilippo, the mastermind behind PodMatch, about the ins and outs of finding the best podcasts to guest on. And let me tell you, the insights he shared are pure gold for any coach, consultant, or service provider looking to expand their reach.
Why Podcast Guesting is a Game-Changer
First things first, let's talk about why podcast guesting should be on your radar.
Alex pointed out some compelling reasons:
- 1. High-Quality Audience: Podcast listeners tend to be well-educated and have higher incomes. They're also more likely to take action based on what they hear. That's a dream audience for any business owner!
- 2. Multitasking-Friendly: Unlike other media forms, podcasts don't demand your full attention. Listeners can tune in while cooking, working out, or commuting. This means they're often more relaxed and receptive to your message.
- 3. Building Trust Quickly: In just a few minutes of hearing you speak, listeners can get a feel for your personality and expertise. It's a fast track to building that all-important know, like, and trust factor.
The Hidden ROI of Podcast Guesting
Now, I know what you're thinking - "But what about the return on investment?" Alex shared some fascinating insights on this front:
- Improved Communication Skills: The more podcasts you guest on, the better you become at articulating your ideas and delivering your message concisely.
- Networking Opportunities: Each podcast appearance is a chance to connect with the host and potentially their network.
- Real-Time Feedback: Interactions with hosts and listeners can help you refine your message and offerings.
The State of Podcast Guesting in 2024
If you're worried that you've missed the boat on podcast guesting, think again. Alex shared some eye-opening statistics:
- • There are currently about 115,000 podcasts actively looking for guests.
- • Over 4 million people are seeking to be podcast guests.
Finding the Best Podcasts for Your Business
So, how do you find the right podcasts to guest on? Alex recommends focusing on alignment rather than size. Here's a quick guide:
- 1. Identify Your Niche: Start by searching for podcasts in your specific area of expertise.
- 2. Focus on Listener Alignment: Look for shows whose audience aligns with who you serve.
- 3. Quality Over Quantity: Aim for consistency rather than volume. Alex suggests targeting 1-2 podcast appearances per month.
- 4. Be Selective: Don't be afraid to say no to opportunities that don't align with your current focus.
The PodMatch Solution
Finding the right podcasts can be time-consuming, which is why Alex created PodMatch.
This platform connects guests and hosts based on their profiles, streamlining the process of finding the perfect podcast match.
Your Next Steps
Ready to get meaningfully into podcast guesting? Here's what you can do:
- 1. Define your target audience and the value you can offer as a guest.
- 2. Start researching podcasts in your niche.
- 3. Consider giving PodMatch a try (it's risk-free!) to streamline your search.
- 4. Prepare your pitch (stay tuned for Alex's deep dive on this in the upcoming summit session).
Podcast guesting isn't about instant gratification. It's about consistently showing up, sharing your expertise, and building meaningful connections over time. But when you do, you will begin to stand out for the strength and integrity of your message to win the content game.
